Welcome to the
1st ALAMOS BOOK FAIR
A BENEFIT FOR LOS AMIGOS DE EDUCACIÓN
4—6 PM at the Hotel Colonial, Alamos, Sonora, Mexico
Thank you all for coming today!
PART ONE 4 PM
The Making of
“Our Stories of Alamos, a Pueblo Magíco”
In Appreciation for an Alamos Woman with a dream that grew into a book!
Joan Winderman had a dream to make known the stories of the fascinating women of Alamos – which led to the publication of “Our Stories of Alamos, a Pueblo Magico.” With pleasure we also acknowledge her dogged dedication to collecting these stories. I’m sure many of you can recall your own story of that! We know you love and collect books, Joan, so please accept this 500 Peso Gift Certificate to Kathy’s Korner Book Salon as a token of our appreciation.
I also acknowledge the contributions of Donna Love – who got the book rolling with a writing class for 25 local women and interfaced with other writers throughout — and Bernadette McAllister for photographs, and for the support of Betsy Maier.
LORNA ACOSTA, Los Amigos de Educación and Kathy’s Korner Book Salon.
Lorna Acosta created Kathy’s Korner Book Salon to honor her sister’s memory, and it was become a repository of an amazing number of books, donated and for sale, with the ambiance of the independent bookstore which has all but disappeared in America. It is also the headquarters for Los Amigos de Educación, which provides scholarships for further education to Alamos youth. With pleasure we acknowledge Lorna’s contribution to literacy and education, and gift her the net proceeds of $500 U.S., from the sale of the first printing of “Our Stories of Alamos.” PLUS Los Amigos’ ownership of all native book files for future printings and updates and the proceeds thereof. I offer my services to transfer all Amazon.com files.
LINDA ADAMS, Los Amigos de Educación and Kathy’s Korner Book Salon.
Linda Adams has been a tremendous help to Lorna and Kathy’s Korner and is available next door with name tags for the women writers so we can further identify each other and have our books autographed by everyone present. I’m looking forward to meeting the women writers and thanking them in person for their contribution—and have them autograph my book! There is also a sign-up sheet for any woman who may want to contribute her story for a possible second edition. Joan Winderman will also be helping with the autograph party next door. Thanks also to Louise McPherson, another Los Amigos board member, and her partner, Rob, for balloons and set-up.
43 Alamenses attended the 2013 Alamos Book Fair at the Hotel Colonial. Chairs provided by Casa de Los Tesoros Hotel.
Los Amigos de Educación board members, LORNA ACOSTA and MICHELEE CABOT sat at the front of the Hotel Colonial courtyard.
HAL AND MICHELEE CABOT volunteer to serve refreshments, which were provided by Devorah, Donna, Cherisse, Joan, and Teresita’s Panadería.
We’ll take a short break. Please help yourself to the food and enjoy some water or wine. Next, I’ll describe the self-publishing sequence of “Our Stories” by way of illustrating to you the steps required should you be interested in self-publishing a book through Amazon.com and CreateSpace print-on-demand or e-book service. Following, I will introduce today’s authors who will speak about the writing experience. Books for sale benefit Los Amigos de Educación.
PART TWO 4:30 PM
THE SELF PUBLISHING PROCESS OF “OUR STORIES OF ALAMOS”
There are only two main questions an author must answer to produce a successful book:
Who is your audience? How will you reach them?
With this book we identified the audience as the people of Alamos and we would reach them by mouth and through Alamos Notes. And if it got wider distribution, so much the better. We would not be investing a large amount of money, and believed we could recoup our investment.
CREATE BOOK CONTENT:
IDEA: Author – Joan Winderman: An idea whose time had come: lunch at Teresita’s March 30, 2011 Joan mentioned her idea of making known how special the women of Alamos are, and five of us thought it was a great idea too. We invested our time and money to make it happen today.
TEXT: Writers – the women of Alamos wrote their stories (the most amazing feat of all, I think) Editors – our content editor and interface with the writers was Donna Love; a professional editor was hired for the final line edit.
GRAHICS: Photographers: myself, Joan, and Bernadette submitted a variety of photos of Alamos to choose from.
As stories and photos came in, I put up this blog to show our progress and keep us inspired.
1. BOOK FORMAT AND DESIGN
This is my main work–making text and graphics look good and make sense: form and function.
I examined the stories, their length, etc. and decided the best format would be to put them in alphabetical order and use a maximum of two pages per story.
If they didn’t fill two pages and there was a big white space left, I combed the photos to find one that illustrated their story, and ultimately to provide a variety of photos that would showcase the essence of Alamos, its people, plants, animals, architecture, ambiance, festivals, etc.
Sample pages and covers were prepared for the committee, reviewed, and refined to what you see today.
I assigned an ISBN and purchased a barcode for the back cover.
2. PRINT AND INTERNET PRESENCE
PDF files were prepared to spec and uploaded in November to my account on CreateSpace.com, the print-on-demand arm of Amazon.com and were immediately for sale worldwide.
We ordered 225 books printed and sent to Joan in Tucson and delivered by Joan, Lorna, and Louise McPherson to Alamos in time for Christmas—to give a free book to each of the women writers, and for sales to others. We were able to completely recover our initial investment of $1700 by January 15.
Our only marketing so far has been by word of mouth and exposure at Kathy’s Korner. Donna Love, an entertaining writer, and one of the authors who will speak today and has books for sale, is also a good book publicist. Jim Swickard of Hacienda de los Santos gave Donna contact information for national tourist related associations. Those letters and requests will go out soon. If you have any influence or know who Lorna might contact for bulk sales (the ideal way to sell a book, along with having a niche market), please let her know.
PART THREE 5 PM
AUTHORS SPEAKING ABOUT WRITING AND PUBLISHING
Please welcome five of our local authors:
Robin Ellis, will speak about writing her book while pregnant and with breast cancer, “She’s Alright.”
Emily Preece, author of personal Alamos stories, “Over These Cobblestones.”
Donna Love, who brings four books to the table: “Tell Me a Story,” “To Make the House Complete,” “Walking for Our Lives,” and “Driving for Walking for Our Lives.”
Robert Cabot, author of several books, one of which is nominated for a Pulitzer Prize.
Leila Gillette, who wrote and illustrated “Stately Homes of Alamos.”
These local authors will be available afterwards for your questions and to sell books. A portion of today’s sales goes to Los Amigos de Educación, so I urge you to purchase at least one book from each author if you can! They will be happy to autograph books for you. Books are also available for purchase at Kathy’s Korner Book Salon – proceeds to Los Amigos de Educación.
Books are passed around during each author’s talk. Here, STEVEN FOSTER examines “Walking for Our Lives.”
Eat! Drink! Be Merry! Buy Books and Support the Youth of Alamos!
We published this book and created this event around it, to bring the people of Alamos together in community and with an appreciation of our strengths and diversity. I say, “Well done, Alamos!” Today’s event raised money for two scholarships for the youth of Alamos!
After the party’s over… Welcome to Hotel Colonial.
Photographs by Joan Gould Winderman and Patricia Hamilton.